How Promotions on Trucker Guide Can Boost Your Sales
Trucker Guide | For Business lets vendors add promotional content to their company cards, including banner images and promotional videos. Businesses can use them to highlight special offers, seasonal discounts, or specific services.
A company card gives truck drivers essential information about your business. A promotion adds another layer of content, allowing you to focus attention on a particular offer or service instead of your general business information. Promotional content appears on the business card, where Trucker Guide users can view the offer while exploring businesses and services on the platform.
Quick Summary:
- Trucker Guide | For Business allows businesses to add promotions to their company cards.
- Promotions can highlight seasonal discounts, special offers, or specific services.
- Businesses can create promotions using banner images or promotional videos.
- Promotional videos can be added using a YouTube link.
- Promotions can appear directly on a company's Trucker Guide card.
- Businesses can include information about an offer and set its active dates.
- Trucker Guide users can see special offers while browsing businesses and services on the platform.
Why Add a Promotion to Your Trucker Guide Business Card?
Your regular company card provides information about your business, such as its location, contact details, services, and other. A promotion gives you additional space to highlight something specific that you want drivers to notice. For example, a truck stop can promote a current offer on fuel or DEF, while a repair shop can highlight a particular repair service or limited-time offer.
Live Trucker Guide listings already use promotions for examples such as fuel-related offers, DEF pricing, truck repair services, and tire offers.
This makes promotions particularly useful when you have something timely or specific to communicate.
What Can I Promote On Trucker Guide?
Promotions can be used for different types of business offers and information. The most useful approach is to focus each promotion on one clear message.
- Seasonal offers. If your business runs an offer for a particular season or period, you can use a promotion to communicate it to drivers.
For example, a business could highlight a seasonal maintenance offer or another service available for a limited period. Trucker Guide specifically describes promotions as a way for businesses to spread the word about seasonal discounts.
- Special offers. If you have a current discount, free service, package deal, or another special offer, a promotion gives you a place to present it.
For example, a current Trucker Guide listing for GS Truck Stop displays offers for a free Subway footlong with a diesel purchase and a specific DEF price. Another Trucker Guide listing displays a 10% discount on a specific tire purchase with installation.
- Hiring. If your business is hiring, you can use a promotion to let Trucker Guide users know about available positions. Keep the message clear by mentioning the type of position, the company, and any important details candidates need to know. You can also include a call to action directing interested applicants to the appropriate contact or application page.
These examples show how businesses can use promotions to communicate a specific offer rather than simply repeating their general business description.
How Do I Create A Promotion On Trucker Guide?
To create a promotion, start by logging in to your Trucker Guide | For Business account.
From the business dashboard:
- Open the Promotions section.
- Select Add Offer.
- Choose the promotional format you want to use.
- Add your banner image or promotional video.
- Add text describing your offer or service.
- Set the start and end dates for the promotion.
- Save your changes.
The exact dashboard options and labels may change as Trucker Guide updates its business platform, so use the current options shown in your account when creating the promotion.
What Types Of Promotions Can I Create?
Trucker Guide's business platform currently provides two promotional formats: banner images and promotional videos.
1. Banner image
A banner gives you a visual way to present your business or offer. You can use the available space to highlight your branding, a special offer, a service, or other information you want customers to notice. It can be especially useful for short, easy-to-understand messages. For example, you might highlight a seasonal discount, a particular service, or a current special offer.
2. Promo video
Trucker Guide also supports promotional videos. According to the business platform, businesses can use promotional videos as part of their company-card promotion. The promotion setup allows a video to be added using a YouTube link. A video can give customers more information about your business, services, location, or current offer than a single image can provide.
What Should I Include In a Trucker Guide Promotion?
A good promotion should make the important information easy to understand. Start with the offer itself. Tell drivers what you are promoting rather than using a general message about your company.
Then include the information needed to understand the offer, such as:
- The service or product being promoted
- The discount or special offer, if applicable
- Any important conditions
- The dates when the offer is available
- A clear call-to-action, when appropriate
For example, a promotion for a truck repair business could focus on a specific repair or maintenance service. A truck stop could highlight a current fuel, food, or DEF offer. These are consistent with the types of promotions currently displayed on Trucker Guide business cards.
Where Do Trucker Guide Promotions Appear?
Promotions can appear directly on the company's Trucker Guide business card. Current listings show a Promotions section containing individual offers that users can view. Some promotions also include actions such as Visit Us, View More, or similar calls to action, depending on the business and promotion. This means the promotion appears alongside the business's other information rather than existing as a separate piece of content that drivers have to search for.
How Can Promotions Help Truck Drivers?
Promotions can give drivers information about current offers while they are looking for trucking-related businesses and services. Trucker Guide's consumer-facing platform describes special offers and discounts for trucking needs such as truck stops, truck washes, truck parts, and others.
The platform also provides a promotions filter in some searches, allowing users to find providers with active discounts or special offers. For businesses, this makes it useful to keep promotional information specific and current. For drivers, it provides another way to identify businesses that have an offer relevant to their needs.
Your company card gives truck drivers the basic information they need to understand your business. Promotions give you an additional way to highlight what you are offering right now. Whether you want to promote a seasonal discount, a specific service, or another special offer, Trucker Guide provides banner and video formats for promotional content.
